COM5405

Persuasion

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The course presents the major theories of persuasion and helps students apply them.  Key topic areas include the psychology of persuasion, source credibility, motivational appeals, social campaigns, manipulation, audience analysis, and adaptation.

 

CAVEAT: No graduate credit will be awarded if COM4405 has been successfully completed.

 

UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:

  • Comparing and contrasting persuasive psychological theories.
  • Describing the different kinds of fallacies.
  • Identifying and describing fallacious arguments in the media.
  • Writing credibility arguments to persuade an audience.
  • Hypothesizing how emotions can be used to impact the message.
  • Using logic to support a position on a controversial topic in a speech.
  • Discussing methods of audience analysis and adaptation.
  • Analyzing and evaluating persuasive nonverbal behaviors.
  • Examining persuasive messages and speeches in politics.
  • Applying the theory of the stages of a social campaign to a movement.
  • Discussing the rhetoric of a campaign.
  • Analyzing the process of manipulation—the dark side of persuasion.
  • Assessing the characteristics of manipulators.
  • Determining how a manipulator gains control over an audience.
  • Utilizing effective argumentation skills and techniques to persuade an audience.
  • Developing a personal code of ethics for the persuasion.

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