COM5445

Public Relations

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The course presents issues related to the ways individuals and organizations represent themselves to their respective audiences.  Public relations is a communication function within the organization which addresses internal and external audiences.

 

CAVEAT: No graduate credit will be awarded if COM4445 has been successfully completed.

 

UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:

  • Discussing the roles and the functions of Public Relations today.
  • Listing and describing the various kinds of research used by the PR professional.
  • Exploring how technology affects Public Relations today.
  • Researching issues that affect publics utilizing appropriate on-line sources.
  • Using research to write effective arguments to target specific audiences.
  • Discussing the integral relationships among the audiences.
  • Comparing and contrasting the advantages and disadvantages of the various media.
  • Selecting appropriate media for a campaign.
  • Preparing for a media interview.
  • Writing news releases and radio announcements for a publicity campaign
  • Designing an event which will promote your organization and invite fund raising.
  • Discussing the role of senior and upper management in influencing their organization’s internal/external public relations activities.
  • Discussing how public relations can affect national and international audiences.
  • Describing and giving examples of public relations crises that PR professionals must anticipate.
  • Developing a plan to prepare for various crises.
  • Suggesting methods for handling public relations crises.
  • Designing a strategy for a company or a person with a tainted image.
  • Writing material that will help build the image of a client.
  • Developing the goal, theme, and publicity for a campaign.

Course Syllabi