PRINCIPLES OF ACCOUNTING I (Financial Accounting)
ACC2111
(PRINCIPLES OF ACCT I)
The course presents an introduction to accounting fundamentals.
It focuses on terms and processes used in accounting, the accounting
cycle, posting of transactions unique to the corporate form of business
as well as proprietorships and partnerships, and the preparation
of financial reports.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Defining the key terms and processes used in accounting.
•
Relating the function of accounting to other facets of business,
(i.e., marketing, finance, production, purchasing, and personnel).
•
Identifying organizational influences on accounting principles and
practices unique to the corporate form of business as well as proprietorships
and partnerships.
•
Demonstrating an understanding of the accounting cycle and of recording
transactions including the preparation of adjusting and closing entries.
•
Accounting for merchandising operations including purchases, discounts,
and sales returns and allowances.
•
Accounting for short-term investments.
•
Analyzing cash and cash equivalents.
•
Accounting for receivables and for determining uncollectable accounts.
•
Accounting for inventory and cost of goods sold.
•
Evaluating plant assets including depreciation.
•
Accounting for natural resources and intangibles including depletion
and amortization.
•
Identifying current liabilities and contingencies.
•
Accounting for notes payable and bonds.
•
Analyzing components of classified financial statements.
•
Preparing a balance sheet, income statement, and statement of cash
flows.
•
Evaluating the legal, financial, and accounting structure of capital
stock and contributed capital.
•
Identifying corporate transactions including the reporting of income,
retained earnings, EPS, and dividend distribution.
PRINCIPLES OF ACCOUNTING II (Managerial Accounting) ACC2112
(PRINCIPLES OF ACCT II)
The course continues the study of financial accounting concepts
with emphasis on the corporate structure, and introduces managerial
accounting concepts, emphasizing introductory cost analysis and decision-making.
PREREQUISITE: ACC2111
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Identifying corporate business characteristics.
•
Preparing overhead budgets.
•
Identifying managerial/cost accounting concepts and terms.
•
Applying time value of money concepts.
•
Analyzing operational and financial budgets.
•
Interpreting financial statements with ratio analysis.
•
Preparing a statement of cash flows.
•
Evaluating absorption and variable costing procedures.
•
Applying activity-based costing procedures.
•
Accounting for the flow of material through the production process.
•
Evaluating the system design of process costing.
•
Evaluating the system design of job order costing.
•
Analyzing capital budgeting decisions.
•
Performing cost-volume-profit analysis.
•
Applying the application of managerial accounting concepts to the
business environment.
INTERMEDIATE ACCOUNTING I ACC3114
(INTERMEDIATE ACCT I)
The course emphasizes financial accounting concepts and theory;
analysis of various classes of assets and current liabilities; and,
preparation of financial statements to comply with generally accepted
accounting principles.
PREREQUISITE: ACC2112 or the equivalent.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Analyzing financial accounting concepts and the implementation of
accounting principles.
•
Demonstrating a knowledge of the basic accounting process system.
•
Identifying and recording transactions of the accounting process.
•
Accounting for the composition of cash and cash equivalents.
•
Analyzing accounts receivable and uncollectable accounts.
•
Accounting for notes receivable including discounting techniques.
•
Evaluating periodic and perpetual inventory systems.
•
Accounting for special inventory valuation methods including the
dollar value LIFO, retail, and gross profit methods.
•
Accounting for acquisition and disposition of property, plant assets,
and equipment.
•
Accounting for nonmonetary exchanges of similar and dissimilar plant
assets.
•
Accounting for self-constructed plant assets and interest capitalization.
•
Accounting for complexities in the depletion and depreciation of
operational assets.
•
Accounting for intangible assets and amortization.
•
Identifying current liabilities and contingencies.
•
Calculating the time value of money and interest.
•
Analyzing the complexities of revenue recognition.
•
Accounting for investments.
•
Preparing financial statements and disclosure requirements for all
topics covered in the course.
INTERMEDIATE ACCOUNTING II ACC3115
(INTERMEDIATE ACCT II)
The course continues the emphasis on financial accounting concepts
and theory; analysis of liabilities and equities; alternative accounting
methods for special topics such as leases, pensions, and income taxes;
and, more advanced aspects of accounting theory.
PREREQUISITE: ACC3114
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Accounting for long-term liabilities and alternate valuation methods.
•
Analyzing asset impairments and troubled debt restructuring.
•
Accounting for transactions in debt securities and alternate valuation
approaches.
•
Accounting for early extinguishment of debt and off-balance sheet
financing.
•
Accounting for leases and special valuation problems.
•
Accounting for pensions and post-retirement benefits.
•
Accounting for dividend transactions and understanding dividend policy.
•
Accounting for intraperiod tax allocation and deferred taxes.
•
Defining special problems of revenue recognition.
•
Analyzing the corporate form of organizations and related equity
transactions.
•
Accounting for stock rights and stock options.
•
Reporting corporate investments and methods of consolidation.
•
Analyzing accounting changes and error corrections.
•
Applying interim reporting requirements and disclosures.
•
Preparing and interpreting a statement of cash flows.
•
Identifying dilutive securities and calculating earnings per share.
•
Demonstrating knowledge of proper financial presentation and disclosure
requirements for all topics covered in the course.
INCOME TAX PROCEDURES: INDIVIDUALS ACC3116
(INCOME TAX: INDIVIDUALS)
The course presents the rules of Federal taxation for individuals.
Tax policy considerations and historical developments are presented
as justification for particular rules.
PREREQUISITE: Six semester hours of accounting.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Analyzing taxation from an historical, conceptual, and regulatory
standpoint.
•
Determining the components of gross income.
•
Defining personal and dependency exemptions.
•
Calculating taxable income and tax liability.
•
Describing legitimate techniques for reducing tax liability.
•
Defining tax exclusions.
•
Analyzing taxable transactions.
•
Applying the capital gains tax concepts.
•
Conducting research to support opinions about significant tax issues.
•
Defining problems related to the timing of income and expense items.
•
Determining restrictions on transactions between related parties.
•
Analyzing deductions for Adjusted Gross Income (AGI).
•
Contrasting tax credits, tax deductions, recapture, and carry-over
provisions.
•
Calculating the alternative minimum tax.
•
Accounting for nonrecognition of gain or loss for “like-kind” exchanges
of property.
•
Calculating depreciation, cost recovery, amortization, and depletion.
•
Analyzing property transactions.
COST ACCOUNTING ACC3117
(COST ACCOUNTING)
The course presents an advanced analysis of data collection for
planning and controlling operations. Topics include inventory cost
evaluation, income determination, job order, process, and standard
costing systems.
PREREQUISITE: Six semester hours of accounting including ACC2112.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Evaluating cost accounting concepts in an organizational setting.
•
Describing the role of a cost accountant.
•
Analyzing inventory costing methods.
•
Allocating overhead costs to jobs, departments, and cost centers.
•
Recording journal entries applicable to a costing system.
•
Identifying cost information relevant to financial statements.
•
Identifying issues associated with production efficiency and quality
control.
•
Preparing production and operational reports.
•
Analyzing job order and process costs systems.
•
Determining multiple product processing systems.
•
Analyzing joint products and by-products costs.
•
Developing budget systems as a cost control technique.
•
Applying standard costing concepts.
•
Performing variance analysis as a cost control.
•
Performing cost-volume-profit analysis and profit planning.
•
Evaluating variable and absorption costing systems.
•
Interpreting activity-based costing for quality management.
INCOME TAX PROCEDURES: PARTNERSHIPS & CORPORATIONS ACC3120
(INCOME TAX: PARTNER/CORP)
The course emphasizes income tax statutes as applied to partnerships,
corporations, estates, and trusts.
PREREQUISITE: ACC3116 or the equivalent.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Analyzing the conceptual framework of income tax as applied to taxpayers
other than individuals.
•
Evaluating tax reporting requirements for taxpayers other than individuals.
•
Analyzing and illustrating legitimate tax planning techniques.
•
Differentiating between capital gains and ordinary income.
•
Conducting research to support opinions about significant tax issues.
•
Determining the tax aspects of specific business transactions.
•
Identifying income tax credits versus tax deductions.
•
Analyzing the tax effect upon various business structures.
•
Computing the carry-over and recapture of tax benefits and credits.
•
Interpreting current changes in tax law.
•
Computing a partner’s distributive share of income.
•
Analyzing the tax effects of corporate distributions.
•
Evaluating liquidation and reorganization concepts as applied to
corporations and shareholders.
•
Determining the unique tax aspects of “S” corporations,
excess accumulated earnings, and personal holding companies.
•
Analyzing international tax implications of foreign corporations.
•
Identifying the tax consequences of property transfers between taxpayers
and controlled entities.
•
Reconciling net income per accounting records with taxable income
per tax returns.
CONSOLIDATIONS & MERGERS ACC4123
(CONSOLIDATIONS & MERGERS)
The course concentrates on various aspects of business combinations
with special emphasis on the technical aspects of financial statement
preparation for consolidated entities. Also included are business
segments, and SEC topics.
PREREQUISITE: ACC3115
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Identifying legal and financial factors for a business combination.
•
Accounting for a purchase acquisition.
•
Developing working papers for business combinations.
•
Preparing journal entries for the consolidated entity.
•
Analyzing ownership patterns and minority interests.
•
Accounting for changes in ownership levels between members of a business
combination.
•
Preparing elimination entries for intercompany transactions.
•
Analyzing intercompany transfers.
•
Calculating preacquisition income.
•
Applying cost and equity methods for corporate investments.
•
Accounting for special problems in the preparation of consolidated
financial statements.
•
Identifying reportable segments and preparing the required disclosures.
•
Accounting for affiliated structures in the preparation of consolidated
financial reports.
•
Analyzing special issues involving intercompany debt.
•
Calculating income tax treatments and ownership patterns in business
combinations.
•
Analyzing SEC regulations.
•
Demonstrating knowledge of proper financial presentation and disclosure
requirements for all topics covered in the course.
GOVERNMENTAL/SPECIAL TOPICS ACC4124
(GVRNMNTL/SPECIAL TOPICS)
The course presents problems and case studies in accounting for
partnerships, bankruptcy, and governmental/not-for-profit entities.
Also, accounting for estates and trusts and international accounting
are presented.
PREREQUISITE: ACC3115
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Accounting for the formation and organization of a partnership.
•
Applying partnership agreements to financial reports.
•
Calculating partnership operational income and distributions.
•
Accounting for termination and liquidation of a partnership.
•
Preparing a Statement of Realization and Liquidation for a partnership.
•
Applying the Bankruptcy Act in accounting for bankruptcies and liquidations.
•
Accounting for legal reorganizations.
•
Preparing a Statement of Financial Affairs.
•
Analyzing taxable issues for estates and trusts.
•
Accounting for the unique characteristics of government entities.
•
Applying the basic concepts of fund accounting including budgets,
encumbrances, and interfund transfers.
•
Applying official pronouncements of the GASB.
•
Preparing financial reports of a governmental entity.
•
Comparing and contrasting not-for-profit entities with governmental
entities and commercial enterprises.
•
Analyzing foreign currency translations and remeasurements.
•
Preparing foreign currency transactions and adjustments.
•
Calculating foreign currency exchange rates.
•
Tracing the development of International Accounting concepts and
procedures.
AUDITING ACC4125
(AUDITING)
The course presents the theoretical and practical side of auditing
by examining the professional responsibilities of the auditor and
reporting requirements. Included are general standards and rules
of conduct, legal liability, types of audit reports, and other reporting
considerations.
PREREQUISITE: ACC3115
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Interpreting the Generally Accepted Auditing Standards and its
implications.
•
Interpreting the AICPA Code of Professional Conduct and its meaning
for both CPAs and others who rely on their work.
•
Defining the auditor’s legal liability to the clients, primary
beneficiaries, and other third parties.
•
Defining the elements of quality control and how they affect the
planning supervision of the audit.
•
Comparing and contrasting an unqualified, qualified, adverse, and
disclaimer of opinion, and identifying situations in which each
of the above might be used.
•
Preparing special reports such as engagement and management letters.
•
Applying the effects of subsequent events on the auditor’s
report.
•
Defining the audit process and assessing inherent control and detection
risk.
•
Describing the auditor’s reporting requirements for unaudited
financial information and the financial statements of nonpublic
entities.
•
Defining the internal control and describing the steps involved
in evaluation by the auditor.
•
Analyzing basic methods of documentation used by the auditor in
evaluating internal control.
•
Describing tests of controls and the general approaches to the
testing transactions.
•
Defining audit evidence and writing an audit program.
•
Preparing working papers and understanding their general content
and composition.
•
Stating audit objectives and preparing audit programs to test transactions
and balances.
•
Describing the differences and similarities among general controls,
application controls, software controls, hardware controls, and
EDP auditing.
•
Describing appropriate audit procedures regarding client and attorney
representation and approval letters.
ACCOUNTING THEORY ACC4126
(ACCOUNTING THEORY)
The course presents various assumptions, standards, rules, principles,
and objectives forming the foundation for accounting practice in
today’s contemporary and complex business environment. Emphasis
will be on financial accounting concepts and the major pronouncements
of the FASB and its predecessors.
PREREQUISITE: Twelve semester hours of upper level accounting.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Describing the Financial Accounting Standards Board’s (FASB)
evolution and its role in contemporary accounting theory and practice.
•
Analyzing financial accounting and financial statement objectives.
•
Analyzing the FASB’s conceptual framework and its role in standard
setting.
•
Applying financial accounting standards to asset measurement and
presentation.
•
Applying financial accounting standards to liability valuation and
presentation.
•
Applying financial accounting standards to equity valuation and presentation.
•
Analyzing standards that apply to measurement and presentation of
income determination.
•
Analyzing foreign currency transactions and multinational corporation
financial statements.
•
Describing business combinations and preparation of consolidated
financial statements.
•
Analyzing components of earnings per share (EPS) and relative dilutive
securities.
•
Applying financial accounting standards to business segments.
•
Understanding accounting changes and prior period adjustments.
•
Applying accounting standards to alternative revenue recognition
principles.
•
Applying financial accounting standards to tax allocation and deferred
taxes.
•
Applying financial accounting standards to complex leases.
•
Analyzing financial accounting standards applying to pensions and
post-retirement benefits.
•
Demonstrating the ability to research an accounting issue and determine
the appropriate theoretical and/or regulatory resolution.
BUSINESS LAW BUS3101
(BUSINESS LAW)
The course presents an introduction to the relationship of law and
business. It focuses on specific principles of commercial law in
certain subject areas. Topics include contracts, sales, agencies,
the Uniform Commercial code, harassment and unemployment laws, and
other current legal issues.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Identifying the role of law in society.
•
Discussing torts, negligence, and liabilities.
•
Identifying the elements that create an enforceable contract.
•
Discussing circumstances in which a court may free a person from
his or her contractual obligations upon proof of fraud, duress, or
mistakes of fact.
•
Explaining the conditions and comments that make a verbal contract
enforceable.
•
Describing contracts that are generally required by law to be in
writing.
•
Discussing the rights of third parties to a contract.
•
Discussing sales law under the Uniform Commercial Code (UCC) Article
2.
•
Distinguishing sales from other transactions and applying the special
UCC rules to the formation of sales contracts.
•
Describing when title and risk of loss pass from seller to buyer.
•
Discussing warranties and product liability that sellers of goods
have for injuries caused by defective products.
•
Identifying the rights that buyers or sellers have when the other
party breaches a sales contract.
•
Discussing the necessary elements for the creation of the agency
relationship.
•
Describing the bailment relationship.
•
Discussing the types of securities issued by a corporation.
•
Explaining the Federal and State registration procedure pertaining
to securities issued by a corporation.
•
Discussing principal/agent law.
STATISTICAL ANALYSIS I BUS3104
(STATISTICAL ANALYSIS I)
The course presents quantitative decision-making techniques applying
principles of probability and statistical analysis to managerial
decision-making. The course places emphasis on conceptual understanding
rather than mathematical proofs.
PREREQUISITE: Six semester hours of mathematics.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Distinguishing between independent and dependent variables.
•
Defining and applying the idea of a random variable.
•
Differentiating between discrete and continuous random variables.
•
Identifying random sampling techniques and describing the importance
of sampling distributions.
•
Defining, describing, and giving examples of descriptive and inferential
statistics.
•
Communicating important information contained in a set of data by
means of graphs and frequency distributions.
•
Calculating and describing characteristics of the common measures
of central tendency: mean, median, and mode.
•
Defining the sum of the squares and square of sum concepts.
•
Calculating the variance and standard deviation for a population
and for a sample.
•
Calculating a standard score and determining percentages under the
normal curve.
•
Determining the general properties of probability, binomial, and
normal distributions.
•
Explaining the rules governing probability concepts.
•
Identifying and differentiating between null hypotheses and alternative
hypotheses.
•
Describing what is meant by the level of significance and the region
of rejection.
•
Differentiating between one-tailed and two-tailed tests for hypotheses.
•
Describing the general procedures for testing statistical hypotheses
including the definition of sampling error, the differentiation of
Type I and Type II errors, and the use of the Z and T distributions.
•
Explaining the central limit theorem and the concept of degrees of
freedom and discussing their importance in statistical inference.
MANAGEMENT PROCESSES & INFORMATION SYSTEMS BUS3305
(MGMT PROCESSES/INFO SYS)
The course provides a fundamental understanding of the functions
of management and the importance of information systems in an organizational
setting. The course covers such topics as the structure of organizations,
communication systems in the organization, the development of information
systems, and managing system changes.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Understanding the primary functions of management.
•
Comprehension of authority and responsibility in an organization
and their influences on the organizational structure.
•
Discussing formal and informal sub-organizational structures and
their influence on efficiency.
•
Discussing managerial decision-making options and appropriate steps
in the decision making process.
•
Explaining the strengths and weaknesses of both centralized and decentralized
organizations.
•
Discussing the various approaches available for implementing change.
•
Comparing and contrasting leadership styles and their influence on
motivation, morale, and work.
•
Discussing the importance of and types of communications in an organization.
•
Discussing the influence of diversity (internationalism) on management
styles and organizational concepts.
•
Understanding information systems of today and their importance in
achieving objectives in organizations.
•
Discussing how organizational concepts affect information systems.
•
Discussing the technical foundations for information systems.
•
Describing the development of management information systems over
the last four decades.
•
Discussing the basic elements for designing an information system.
•
Discussing the impact of the Internet on organizations.
•
Articulating the importance of human factors in information systems
design.
•
Understanding how the use of the Internet has benefited managers.
•
Discussing personal information systems, work-group information systems,
and enterprise information systems utilized by organizations.
•
Discussing the changing needs of managers for the future and the
role of MIS in the changes.
MARKET STRUCTURE & COMPETITIVE ANALYSIS BUS3310
(MKT STRUCTURE/COMP ANALY)
The course provides an introduction to the basics of managerial
economics and marketing management with an emphasis on the areas
of overlay between the two disciplines. Topics include demand, costs,
pricing, market structure analysis, and competitive strategies.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Analyzing the variables that influence demand and their economic
and marketing significance for competitive strategy.
•
Interpreting the relationship between the demand function and the
various revenue relationships of a firm and distinguishing revenue
relationships in terms of market structure.
•
Applying research techniques and data sources to analyze competitors
within an industry.
•
Comparing the link between price changes, elasticity of demand, and
changes in total revenue.
•
Analyzing the use of income and price elasticities of demand.
•
Identifying the market structures of perfect competition, monopolistic
competition, oligopoly, and monopoly.
•
Evaluating the overall pricing objectives of firms which may be demand
based, cost based or competition based.
•
Interpreting the economic and marketing significance of various pricing
practices such as price discrimination, target return pricing, penetration
pricing, product line pricing, and the market conditions favoring
such strategies.
•
Applying a specified model to assess the essence and degree of competition
within an industry.
•
Evaluating the use of competitive strategy to create a competitive
advantage for a firm.
•
Identifying the managerially relevant short-run cost concepts.
•
Comparing the effects of economies of scale on market entry and pricing
strategies.
•
Evaluating the economic impact of prosperity, recession, scarcity,
and stagflation on marketing decisions.
•
Analyzing the influence of industry structure on competitive marketing
strategies.
•
Identifying the effects of price, promotion, product, and distribution
on demand.
INTERNATIONAL BUSINESS BUS4110
(INTERNATIONAL BUSINESS)
The course addresses the challenge of global competition by analyzing
management, marketing, financial, and production activities in foreign
markets. Economic, cultural, legal, political, labor, market, and
other environmental factors that have an impact on international
business strategies are also examined.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Identifying the reasons and methods for entering international markets.
•
Describing the differences in managing personnel in different countries
and cultures.
•
Explaining the differences between consumer and organizational buying
behavior in different countries and cultures.
•
Describing how the international monetary system has an impact on
business strategies.
•
Appreciating the differences in marketing of products and services
in different countries and cultures.
•
Researching international markets and assessing business opportunities
and risks.
•
Identifying the effects of location, topography, and climate on international
trade.
•
Understanding the implications of culture including attitudes, beliefs,
religions, technologies, and levels of education on international
business.
•
Describing the impact of foreign laws and regulations on the operation
of global enterprises.
•
Explaining the effects of currency control, wage and price controls,
and quotas on international trade.
•
Identifying the issues of standardization, distribution, and pricing
in an international environment.
•
Describing export and import practices and procedures, including
the use of letters of credit, bills of lading, and means of export
financing.
•
Discussing techniques for evaluating and controlling global operations.
•
Identifying and discussing ethical issues in the global marketplace.
•
Understanding the currency exchange rate risk inherent in international
business.
ACCOUNTING & FINANCE FOR MANAGERS BUS4113
(ACCT & FINANCE FOR MNGRS)
The course is designed for those who expect to read, interpret,
and analyze financial statements. Emphasis is placed on the analysis
and interpretation of financial statements as a basis for managerial
decision-making.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Identifying the need for standards within the accounting profession.
•
Comparing accrual versus cash financial reporting.
•
Interpreting the impact of financial transactions on managerial decision
making and financial reporting.
•
Evaluating operating activities and measurement problems.
•
Analyzing the interrelationship of an Income Statement, Balance Sheet,
and Statement of Cash Flows.
•
Evaluating supplementary information to financial statements as presented
in annual reports.
•
Applying analytical methods to evaluate a firm’s financial
condition.
•
Utilizing financial statement information to analyze current and
long-term liabilities.
•
Analyzing investing activities and other asset transactions.
•
Evaluating methods for depreciation and depletion.
•
Evaluating intangible assets and amortization methods.
•
Identifying current assets and alternative methods of inventory valuation.
•
Evaluating capital stock and other contributed capital transactions.
•
Analyzing retained earnings and corporate dividend policy.
•
Applying discounted cash flow concepts to evaluate financial information.
•
Evaluating financing alternatives available to corporations.
•
Preparing a comprehensive analysis of a corporate annual report.
PUBLIC SPEAKING COM3401
(PUBLIC SPEAKING)
The course helps students develop effective verbal and nonverbal
skills for public speaking. Students will learn how to deliver informative,
persuasive, and inspirational speeches.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Determining the specific purpose of a speech, writing a thesis, and
composing an overview.
•
Locating and selecting appropriate research material for speeches.
•
Discussing and selecting appropriate organizational patterns for
speeches.
•
Outlining a speech including an introduction, a body, and a conclusion.
•
Creating effective speech introductions that capture the attention
of the audience.
•
Composing conclusions that make the speech memorable.
•
Choosing language for a speech that has clarity, precision, specificity,
and vividness.
•
Using effective nonverbal presentational skills such as: eye contact,
posture, gestures, facial expression, and vocalics.
•
Speaking fluently.
•
Writing and delivering an informative speech.
•
Demonstrating how visual aids can be used effectively.
•
Developing a persuasive speech.
•
Listing methods of audience analysis.
•
Selecting and utilizing appropriate illustrations for a speech.
•
Describing the different types of speeches.
TECHNICAL WRITING COM3461
(TECHNICAL WRITING)
The course presents the logical development of various types of
documents currently used in business. The course emphasizes the basic
writing tasks common to most business applications.
PREREQUISITE: Six hours of composition.
Recommended: COM4441
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Evaluating different types of readers and determining how their needs relate
to written communication.
•
Developing effective pre-writing skills, including identifying the purpose
of the document, brainstorming for information, and designing a workable outline.
•
Using headings, subheadings, white space, and bulleted and enumerated lists
to make a document easier to read.
•
Constructing tables and figures to be included in business documents.
•
Developing graphics to be included in manuals and electronic presentations.
•
Editing documents for content, organization, consistency, grammar and syntax.
•
Writing job application materials, including the reverse chronological, functional,
targeted, and electronic resumes, and the letter of application.
•
Writing specific types of business letters, including letters of application,
inquiry, complaint, credit, sales, and good will.
•
Writing procedures for business purposes, in hard copy and electronically.
•
Writing an informal report in memorandum format.
•
Designing and building a web site using text, graphics, and the elements of
web design.
•
Designing and building a Power Point presentation, including Traener’s
Notes, transactions, and sound.
•
Compiling a portfolio of documents which indicate the qualities of professional
writing.
MANAGERIAL COMMUNICATION COM3469
(MANAGERIAL COMMUNICATION)
The course explores the relationship between management and communication,
providing students with the skills to improve their organizational
communication skills. Topics include effective application of managerial
and communication skills, motivational theories, and the importance
of communication skills in a changing environment.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Analyzing the communication styles of successful managers.
•
Identifying barriers to managerial communication and suggesting solutions
for these problems.
•
Ascertaining how personalities affect communication.
•
Differentiating among trait, situational, and functional leadership.
•
Explaining how communication styles affect the work place.
•
Comparing managerial theories and determining their strengths and
weaknesses.
•
Summarizing motivational theories.
•
Discussing how to motivate yourself and others.
•
Evaluating whether an employee’s motivational style matches
his job.
•
Listing sources of power within the organization and suggesting ways
to improve personal power.
•
Describing how personal values influence ethical choices.
•
Interpreting how the employee’s and the manager’s values
affect communication.
•
Examining methods of solving conflict and dealing with difficult
people.
•
Devising and applying strategies to solve conflict in the work place.
•
Developing a life plan for effective organizational communication.
PERSUASION COM4405
(PERSUASION)
The course allows students to review the major theories of persuasion
in addition to methods by which to apply the theories. Key topic
areas include the psychology of persuasion, source credibility, motivational
appeals, social campaigns, and propaganda.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Comparing and contrasting major persuasive psychological theories.
•
Listing persuasive nonverbal behaviors in public speaking and interpersonal
relationships.
•
Describing how persuasion is used in the political process.
•
Defining and identifying fallacious arguments in everyday communication.
•
Outlining and presenting persuasive speeches which includes arguments
that support a controversial position.
•
Summarizing Aristotle’s theory of logos, ethos, and pathos.
•
Discussing the elements source credibility.
•
Determining how emotions can be used to impact the message.
•
Using logic to support a position on a controversial topic.
•
Recommending methods of audience analysis and adaptation for the
public speaking setting.
•
Exploring persuasive techniques in advertising.
•
Discussing how persuasive messages infiltrate the media.
•
Listing, discussing, and applying the stages of a campaign to a social
movement.
•
Prescribing the components of a successful campaign.
•
Identifying and analyzing propaganda in speeches and publications.
•
Describing the process of manipulation
•
Generating the characteristics of manipulators.
NONVERBAL COMMUNICATION COM4407
(NONVERBAL COMMUNICATION)
The course presents the impact of nonverbal behavior on the communication
process. Topics include how personal and environmental variables,
such a body movement, touch, smell, and physical appearance, affect
the communication process.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Describing how nonverbal behavior affects communication.
•
Identifying how personal prejudices may adversely affect nonverbal
communication.
•
Discussing how environmental variables may influence communication.
•
Determining the role of fixed-feature and semi-fixed feature space
within the environment.
•
Explaining how personal space is used to communicate.
•
Identifying how physical appearance affects communication.
•
Determining how dress and artifacts affect the interpersonal image.
•
Analyzing and discussing how facial expressions are used to communicate.
•
Summarizing the research on eye behaviors.
•
Assessing how the body movement is used to communicate.
•
Defining emblems, illustrators, regulators, and adaptors.
•
Differentiating between male and female nonverbal behaviors.
•
Reviewing persuasive nonverbal communication.
•
Determining the role of touch in communication.
•
Summarizing the effects of vocalics on perception.
•
Discussing the role of smell in nonverbal communication.
•
Identifying cultural differences in nonverbal behaviors.
•
Describing behaviors that accompany deception.
EFFECTIVE WRITING SKILLS COM4441
(EFFECTIVE WRITING SKILLS)
The course teaches students to write to their intended readers in
a concise and readable style. It is a good refresher-writing course
for those who need to brush up on basic writing skills. Topics include
writing basics, as well as editing, choosing subjects, and organizing
documents.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Organizing and implementing the appropriate rhetorical patterns for
developing an idea in written communication.
•
Identifying the major types of readers and addressing the subject
of the document to them.
•
Organizing a unified document into its three component parts: introduction,
text, and conclusion.
•
Presenting a statement of purpose developed by means of the major
rhetorical strategies of written communication: description, analysis,
and persuasion.
•
Writing objective, subjective and thematic descriptive essays.
•
Describing a subject by means of process description.
•
Analyzing a subject by means of comparison and contrast and according
to the point-by-point (alternating) or subject-by-subject (dividing)
patterns of exposition.
•
Describing a subject showing cause and effect relationships.
•
Analyzing a subject according to strategies of classification and
extended definition.
•
Developing a personal vocabulary that precisely expresses the writer’s
thinking in written form.
•
Editing the writer’s documents to eliminate grammatical and
stylistic errors.
•
Implementing corrective procedures for revising a document for presentation
in a professional setting.
•
Designing a document for visual impact and readability.
PUBLIC RELATIONS COM4445
(PUBLIC RELATIONS)
The course presents issues related to the ways individuals and organizations
represent themselves to their respective audiences. Public relations
are defined, described as a communication function within the organization,
integrated within the organization, and described in terms of contributions
to the organization.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Defining and describing public relations as a communication function
within an organization.
•
Describing the art and science of Public Relations.
•
Outlining the key purposes and components of public relations.
•
Defining and differentiating among the related concepts of publicity,
advertising, public affairs, and press agentry.
•
Summarizing the legal, ethical, and moral considerations inherent
in public relations.
•
Discussing the meaning of public relations as a management function.
•
Listing and describing public relations tools used in communication
subsystems.
•
Listing and describing the characteristics of organizational publics.
•
Defining the concept of public opinion and the values of taking public
opinion into account in planning and executing public relations programs.
•
Identifying and discussing the public relations function in government.
•
Identifying research methods used by various media and public relations
personnel.
•
Identifying research related to the education and entry-level employment
requirements of public relations professionals.
•
Discussing the techniques of good publicity.
•
Analyzing a public relations (image, legislative, or consumer) campaign.
•
Determining the goal, the theme, and the media for a campaign.
•
Outlining the major contributions of public relations to organizations
and society.
CRITICAL ANALYSIS OF THE MEDIA COM4447
(CRITICAL ANALYSIS:MEDIA)
(FORMERLY COM4447 PSYCHOLOGICAL INFLUENCES & CRITICAL ANALYSIS
OF THE MEDIA)
The course will offer students the opportunity to understand the
source of information provided through the media. Emphasis will be
placed on questioning and evaluating information received and applying
the discipline of critical thinking to final analysis of that information.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Understanding the definition of the media.
•
Recognizing the various types of media.
•
Defining “news”.
•
Differentiating between news and entertainment programs.
•
Questioning the source of news.
•
Understanding how ratings affect decisions in broadcasting.
•
Understanding the decision making process in the media.
•
Considering the role of the news reporter.
•
Understanding individual choices made by news reporters.
•
Recognizing psychological choices made by news reporters.
•
Discussing the psychology of group motivation in news reporting.
•
Analyzing the influence of other media on reporters.
•
Examining the effects of news on the individual and family.
•
Understanding how people process and deal with news.
•
Discussing the media’s obligations to the public.
•
Discussing emotional response theories relative to news.
•
Analyzing social influences the media has on individuals.
WRITING GRANTS & RESEARCH PROPOSALS COM4466
(Writing Grant Applications)
(WRITING: GRANTS/PROPOSALS)
The course provides students with practical guidelines and hands-on
experience in writing proposals and grants for business purposes.
Recommended: COM3461
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
•
Distinguishing between unsolicited proposals and solicited proposals
(RFP/RFI/RFB) and addressing the document to each type.
•
Reading the proposal application instructions and following them
precisely.
•
Identifying the intended reader of the proposal.
•
Researching information to include in the proposal.
•
Identifying resources for project funding.
•
Identifying the credentials of the key project participants.
•
Writing a convincing letter of transmittal.
•
Drafting a title page.
•
Writing an abstract that is a clear summary of the proposal project.
•
Writing the statement of the proposal project.
•
Clearly stating the project objectives and benefits and describing
the project itself.
•
Drafting a timetable for the project.
•
Determining the project budget.
•
Detailing post-project continuation and evaluation.
•
Drafting support materials, including appendices.
•
Evaluating and editing the final proposal for content and style.
|
|
