Certification Overview

The Graduate Certification in Entrepreneurship is ideal for Amberton students who have the desire to start or grow a new business. The curriculum focuses on fundamental entrepreneurial concepts such as effectively identifying market opportunities, defining target markets, understanding economic trends, promoting products and/or services using effective and appropriate marketing tools, developing strategy and managing personnel. The four-course core curriculum focuses on best practices for entrepreneurs.

 

What are the Requirements?

The Entrepreneurship Certification, focused on providing the skills necessary to start a new business, requires 4 courses (12 credit hours) including:

  • BUS5425 - Entrepreneurship
  • MKT6450 - Competitive Marketing Analytics
  • MGT6175 - Management Responsibilities & Practice
  • MGT6705 - Innovation

 Students completing an Entrepreneurship Certification will be able to:

  • Understand the skills needed to create, market, and manage a new business venture.
  • Understand the processes and procedures of how a small business functions, communicates, and interacts with customers, suppliers, and external companies in day-to-day operations.
  • Analyze factors within the internal and external environments, how they impact the organization, and how these factors can be used in creating a competitive advantage.
  • Evaluate and understand each of the business functions within a small business (e.g., finance, human resources, legal, management, leadership, strategy, marketing, economics, etc.), and how they integrate to sustain the organization.
  • Illustrate the importance of implementing ethical standards and social responsibility within an organization.

Courses:  12 Hours

BUS5425 – Entrepreneurship

Students taking this course will formulate an understanding of entrepreneurship and learn how to recognize opportunities. Additionally, students will identify approaches to consider for accumulating useful resources to capitalize on ideas towards starting a new business. 

MKT6450 – Competitive Marketing Analytics

This course applies data analytics to problems in marketing to better understand customer needs and preferences and to help organizations accomplish their strategic goals and objectives.  Special emphasis will be placed on summarizing marketing data, forecasting new products, pricing strategies, estimating demand, segmenting markets, calculating customer lifetime value, retailing, advertising, and internet and social media marketing.  

MGT6705 – Innovation

This course will explore the discipline of innovation and management.   Students will investigate and discuss the changes and challenges in today’s marketplace as a driving force for innovation.  A variety of crucial topics will be addressed. Topics include the foundations of innovation, strategically managing and leading innovation, reverse innovation, disruptive innovation, risk versus reward, initiatives & processes, developing talent, social innovation, marketplace challenges, new initiatives, managing innovation, sustainability, and ethical innovation.

MGT6175 – Management Responsibilities & Practice

This course presents an intensive exploration of management as a systematic, disciplined process used to accomplish organizational goals.  Topics include elements of the management system, organizational theory, global management, centralized and decentralized authority, and evaluating various types of work groups and teams.

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