The Undergraduate Certification in Entrepreneurship is ideal for Amberton students who have the desire to start or grow a new business. The curriculum focuses on fundamental entrepreneurial concepts such as effectively identifying market opportunities, defining target markets, understanding economic trends, promoting products and/or services using effective and appropriate marketing tools, developing strategy, and managing personnel. The four-course core curriculum focuses on best practices for entrepreneurs.
What are the Requirements?
The Entrepreneurship Certification focused on providing the skills necessary to start a new business and requires 4 courses (12 credit hours) including:
- BUS4425 - Entrepreneurship
- BUS3305 - Management Fundamentals
- BUS3310 - Competitive Business Analysis
- BUS4605 - Business Acumen
Students completing an Entrepreneurship Certification will be able to:
- Understand the skills needed to create, market, and manage a new business venture.
- Understand the processes and procedures of how a small business functions, communicates, and interacts with customers, suppliers, and external companies in day-to-day operations.
- Analyze factors within the internal and external environments, how they impact the organization, and how these factors can be used in creating a competitive advantage.
- Illustrate the importance of implementing ethical standards and social responsibility within an organization.
Courses: 12 Hours
Students taking this course will formulate an understanding of entrepreneurship and learn how to recognize opportunities. Additionally, students will identify approaches to consider for accumulating useful resources to capitalize on ideas towards starting a new business.
The course provides a fundamental understanding of the functions of management and the importance of information systems in an organizational setting. The course covers such topics as the structure of organizations, communication systems in the organization, the development of information systems, and managing system changes.
The course provides an introduction to the basics of managerial economics, market analysis, and marketing management with an emphasis on the areas of overlay between these disciplines. Topics include demand, costs, pricing, market structure analysis, analysis of competitors, and competitive strategies.
The course is designed for those students who have not completed an undergraduate degree in business or those students who want a “refresher course” before starting an MBA. The course provides a solid basis of business knowledge, strategies, and tactics at a general, introductory level.