The Certification in Executive Communication Skills is designed to give students a broad communication background critical to leadership success within organizations. The curriculum focuses on building expertise in verbal as well as non-verbal forms of communication while preparing professionals to communicate effectively to groups inside and outside of the organization. This certification is offered at the undergraduate level and may be completed as a part of the Bachelor of Arts in Professional Development, the Bachelor of Science in Applied Studies, and the Bachelor of Science in Human Relations & Business.
Certification Guide (PDF)
Hours Required: 12
COM4405 - Persuasion
The course presents the major theories of persuasion and teaches students how to apply them in interpersonal communication, business, and civic arenas. Key topic areas include credibility, audience adaptation, persuasive analysis, persuasive speech, motivation, social campaigns, and manipulation.
COM4407 - Nonverbal Communication
The course investigates the impact of nonverbal behavior on the communication process. It explores how the environment, space, dress, appearance, movement, facial expressions, eye behavior, and time affect communication. The cultural context of nonverbal communication is also considered.
COM4445 - Public Relations
The course presents issues related to the ways individuals and organizations represent themselves to their respective publics. Public relations is a communication function within the organization which influences internal and external audiences.
COM3469 - Managerial Communication
The course explores the relationship between management and communication, providing students with the skills to improve their management communication skills.