International Business

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The course addresses the challenges of global competition by analyzing management, financial, and production activities in foreign markets.  Economic, legal, political, labor, and environmental factors that have an impact on international business strategies are examined. The course introduces basic issues on international business theories, cultural and marketing differences, exchange rates, and societal differences impacting business in a foreign environment.



  • Identifying the reasons and methods for entering international markets.
  • Discussing the theories of international trade and investment.
  • Describing the differences in managing personnel in different countries and cultures.
  • Explaining the differences between consumer and organizational buying behavior in different countries and cultures.
  • Describing how the international monetary system has an impact on business strategies.
  • Appreciating the differences in marketing of products and services in different countries and cultures.
  • Researching international markets and assessing business opportunities and risks.
  • Identifying the effects of location, topography, and climate on international trade.
  • Understanding the implications of culture including attitudes, beliefs, religions, technologies, and levels of education on international business.
  • Describing the impact of foreign laws and regulations on the operation of global enterprises.
  • Describing how international institutions, such as the World Trade Organization, both governmental and nongovernmental, impact the conduct of international trade.
  • Discussing the evolution of the current international monetary system and explaining how it operates.
  • Identifying the issues of standardization, distribution, and pricing in an international environment.
  • Describing the political, economic, and cultural motives behind governmental intervention in trade.
  • Discussing techniques for evaluating and controlling global operations.
  • Identifying and discussing ethical issues in the global marketplace.
  • Identifying and describing ways international business has changed in the 21st century.

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