Public RelationsBack to Course Guide
The course presents issues related to the ways individuals and organizations represent themselves to their respective publics. Public relations is a communication function within the organization which influences internal and external audiences.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
- Defining public relations as a communication function within an organization.
- Describing the art and science of Public Relations.
- Listing and discussing the different kinds of PR research.
- Researching PR audiences and issues using technical and critical thinking skills.
- Identifying key issues that affect specific diverse audiences.
- Summarizing the legal, ethical, and moral considerations inherent in public relations.
- Discussing how management affects the public relations of a company.
- Listing and describing public relations tools.
- Listing and describing organizational publics such as government, media, internal publics, community groups, special interests, etc.
- Considering the values and opinions of the various publics when designing public relations positions and programs that are persuasive.
- Discussing the role of Public Relations in government.
- Analyzing the effectiveness of the various media for influencing publics.
- Determining the advantages and disadvantages of the different types of media.
- Using effective business writing skills to compose a news release.
- Creating an effective radio announcement to influence a public.
- Using critical thinking skills to plan and to design a fund raising event.
- Analyzing a crisis and developing a message which would build the image of an organization of a person.
- Determining the goal, the theme, and the media for a persuasive campaign.
- Developing a code of ethics to guide a PR career.