Entrepreneurship Implementation

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This course is the Capstone course for the BBA in Entrepreneurship. The course provides the student with an overview and framework for understanding entrepreneurship, as well as an introduction to strategies that support launching a small business venture. A primary goal for this course is to enable the student to develop a basic business plan at the executive summary level and to gain the knowledge needed to implement this plan.


PREREQUISITE: Prior to enrollment in MGT4755, students must meet the following requirement: All Business Core and Entrepreneurship Concentration coursework completed.


Business Core: 24 Hours

         Accounting Principles (ACC2111, 2112)

         Economics Principles (ECO2131, 2132)

         Finance (3000/4000 level) (FIN)

         Marketing (3000/4000 level) (MKT)

         BUS3101 Business Law

         BUS3104 Statistical Analysis I

Entrepreneurship Concentration: 21 Hours

         MGT4192 Business Ethics

         BUS4425 Entrepreneurship

         BUS3310 Competitive Business Analysis

         MGT4174 Personnel Management

         BUS3305 Management Fundamentals



  • Identifying and evaluating influential literature relevant to entrepreneurship.
  • Synthesizing and applying universal ethical principles to entrepreneurship in modern organizations.
  • Identifying, evaluating, and applying entrepreneurship principles and techniques within the context of the modern organization.
  • Understanding the various legal implications of small business planning.
  • Discussing the importance of entrepreneurship and the global environment.
  • Understanding how to create and build a small business that prioritizes entrepreneurial success in the decision-making process.
  • Analyzing, evaluating, and applying stakeholders’ feedback to prioritize and improve future entrepreneurship applications.
  • Analyzing, evaluating, and applying entrepreneurship best practices for effective and informed decision-making in a small business environment.
  • Discussing the importance of the role of a leader in executing entrepreneurship plans.
  • Identifying and applying appropriate entrepreneurship tools and techniques related to franchising and hybrids.
  • Discussing the importance of leveraging an entrepreneurial competitive advantage to better enable small business enterprises to understand competition among firms and industries.
  • Discussing the future of entrepreneurship concepts and successful marketing strategies for entrepreneurs.
  • Identifying, evaluating, and applying knowledge of capital resources needed by entrepreneurs.
  • Understanding the relationship of competitive dynamics and marketplace success in entrepreneurship.

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