Marketing Management

Back to Course Guide

Course Syllabi

Course Rotation

Distance Learning

  • Spring
  • Summer
  • Fall
  • Winter

Classroom Learning

  • Spring
  • Summer
  • Fall
  • Winter

How To Register

Call 972-279-6511
Talk to an Advisor

Current Students

Log into Portal

The course presents a systematic approach to the analyzing, planning, implementing, and the control of marketing activities demonstrated through a marketing plan.  Topics include analyzing marketing research, creating a marketing strategy, forecasting market demand, evaluating market segments, selecting target markets, evaluating strategies, contingency planning, and developing a comprehensive marketing plan.





  • Developing a marketing plan.
  • Understanding the marketing framework: 5C’s, STP, and the 4P’s of marketing.
  • Identifying the marketing science of customer behavior.
  • Identifying the firm’s core market offering(s).
  • Understanding branding strategies and how to determine brand equity.
  • Analyzing and researching marketing opportunities through trend analysis.
  • Evaluating market segments, selecting target markets, and developing market positions (STP Process).
  • Designing marketing strategies for different stages of the product life cycle.
  • Designing advertising messages to meet marketing and corporate goals.
  • Evaluating the effectiveness of advertising campaigns.
  • Evaluating media decisions made in advertising campaigns.
  • Integrating marketing communications across media.
  • Designing promotional programs that effectively integrate the functions of advertising, sales promotion, personal selling, and publicity.
  • Identifying social media and social networks.
  • Understanding customer loyalty through customer relationship management (CRM).
  • Developing marketing control systems for an organization.
  • Evaluating the concept, structure, and use of marketing information systems.
  • Formulating contingency plans to overcome marketing strategy failures.
  • Formulating and evaluating return on investment (ROI) on proposed marketing campaign.
  • Identifying ethical issues in marketing management and formulating responses to those issues.

Course Syllabi

Great! Wait! Let's Get You the Info You're Looking For.

Advisors can help provide you answers.

972-279-6511 972-279-6511

Flexible In-Person Options Designed for Working Adults


Conveniently Online